Web design is an area of marketing most often left to the designers. But as marketers, it is important for us to understand how the design of our website might impact performance. So for those readers who are new to Zach Heller Marketing, here is a brief recap of our most popular posts on the topic:

Attention Marketers! Responsive Design is Here

Mobile design is critical to success online in today’s world. Luckily, responsive design is a way of building a website that “responds” and adapts to the device that each visitor is using to view your website.

How to Design for Usability

Designers want to design sites that look good. Marketers want to design sites that are optimized for search engines. You should work together to design sites that visitors find easy to use and get the information they are looking for.

How to Use Design to Guide the Eyes

Good design, whether it’s for the web or not, helps to tell a story. And one dirty little secret of good design is that you can use elements of the design to tell people looking at a page where to look.

How to Create the Perfect Landing Page

Landing pages are those pages that people land on when they click on an ad or visit a URL given on an ad in print, TV, radio, or outdoor. And it should serve a specific purpose. Here is a quick guide to designing one that works for you.

3 Easy Ways to Improve Your Homepage

Your homepage is arguably the most important page on your entire website. So you should spend your time thinking about ways to make it the best possible version of itself. Here are a few tips to help you do just that.

What’s Below the Fold?

“Below the fold” is an old print media term that was adopted for the web. It refers to the area of a page that is not visible without the user scrolling down. And it’s important to understand websites and individual pages in this way.

5 Reasons Your Homepage Isn’t Doing its Job

We’re back on the homepage again, this time as a part of our very popular old blog series, 5 Reasons. Here is a breakdown of some common homepage design problems with some potential solutions.

3 Ways to Improve Your Buttons

Buttons are a key part of most websites, especially in ecommerce. They are there to make people click on them. And there are things that you can do to encourage more people to click. Here are a few suggestions.