Eleven weeks ago we started on a mission. That mission, to find specific tests that marketers should run in order to improve their performance. And over the last ten weeks, we did just that. We came up with 10 great things all marketers should test.

Here they are:

1. Testing Button Color
2. Testing Form Fields
3. Testing Email Design
4. Testing Button Text
5. Testing Headline Copy
6. Testing Website Navigation
7. Testing Trust Seals
8. Testing Homepage Images
9. Testing Special Offers
10. Testing Shopping Cart Additions

Did I miss any big tests that should be included? Don’t be shy. Share your own test ideas in the comments below.

Next week, we’ll be back with a brand new weekly blog series. Thanks for reading!