As is our tradition here at Zach Heller Marketing, next Monday we will be launching a new weekly blog series. This next series will focus on a topic that is near and dear to my heart, testing. While it may not sound like a very exciting topic, it is essential to success in today’s digital landscape. The more we can test, the more success we will have.

The series will work like this. Each week I’ll deliver an idea of something you should test. I will tell you why you should test it and what it could do for your business. Then I will tell you how to test it, including what results you should track in order to determine whether or not you have a winning test.

Remember, a test is helpful even if you don’t beat the control version. Because you learn something about your business.

So stay tuned for week 1 of our “What to Test” blog series coming next Monday!