“You should fail sometimes.”

Nobody wants to fail. And no boss will tell you to fail. But the truth is, if you don’t ever fail, you’re not trying hard enough.

In order to succeed in anything in life, one must take risks. Successful investors lose money from time to time. Published authors write absolute crap here and there. And winning marketers pitch and test awful ideas all the time.

When you try new things, you can never be 100% sure that things will go well. But it’s the trying that counts.

So you really SHOULD fail sometimes. Not all the time. Not most of the time. But sometimes.