Marketing Yourself with a Website

Why would you ever want to market yourself?

I can think of a few reasons. Maybe you want to get a job. Maybe you want to sign a client. Maybe you want to grow a following outside of your 9-5.

Whatever your reason, it’s important to know how to market yourself. Even if you don’t have a reason now, you never know when the time will come when you need (or want) a new job. And if you’ve been preparing all along, the task won’t seem as daunting.

Yesterday we discussed how to market yourself with LinkedIn. Today, let’s talk about how to market yourself with a website.

Having your own personal website puts you in control of your online persona. Instead of relying on a pre-built platform like Facebook or LinkedIn, a website puts all the power in your hands. You can customize the way it looks, the content you share, and how people can interact with you.

To be clear, a website does not replace a LinkedIn profile. Rather, you should have both. But you should use your personal website to help attract potential clients or employers.

On your website you can write articles, or link to others you’ve published outside your own website. You can link to your resume and LinkedIn profile. You can add a simple contact form and list other ways people might get in touch with you.

Your website should highlight your past achievements, showcase content or projects that you put together, and tell people why you’re an expert in any given area.

And when you do apply for a job, include your personal website on your resume and in the application process. Many employers will ask for your site URL directly. Having one helps you stand out from the crowd.