How do you market an idea? How does Obama market healthcare? How does the NRA market gun rights? How do schools market learning? How does Al Gore market climate change? When it’s not a product or a service, when you’re trying to get people to buy into a theory, or plan, or idea, the rules are not the same. The playbook is different. But you still need a playbook. I think the best marketers could teach these “idea marketers” a thing or two. Just a thought.

Without further delay, here is a recap of last week’s posts:

1. Free Marketing Ideas Part     1 – Start Blogging
2. How to Get Started with     Google Remarketing
3. The Art of the Launch

Happy Saturday!

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