Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons to Create a Google+ Page for your Business”.
This Week’s Topic = Five Reasons Your Ad Isn’t Getting Clicked
We’re talking about online ads here. And when you’re running online ads, the first big goal is to get a click. This click means that someone has interacted with your ad in some way. They like what they see enough to find out more. Success!
So what happens when you don’t get any clicks? Something is wrong.
Here are 5 reasons you might be getting any:
Your ad does not stand out. Whether its text or display, an ad needs to stand out from the page it’s on in order to get clicked. This means stronger headlines, brighter colors, and a clear message.
Your ad is not clear. Most times (I’ve seen contradictions) your ad will not get clicks if I can’t tell what it’s an ad for. It’s better to state clearly what the brand or product being advertised is, and leave the guessing games at home.
There is no call to action. If you tell me to click, I’m more likely to click. That is a finding of many ad-related studies in the past year. Every ad should contain a call to action, telling me what to do next. “Click here for more info” would work well on any ad.
Your ad is not getting seen. “Impressions” is a funny measurement. It means the ad was displayed on screen. It does not mean it was above the fold. Nor does it mean that the person looking at the page saw it. I think this is something that will change with technology in the coming years, but for now you’ll want to be vigilant and make sure your ad is not only being displayed, but being seen as much as possible.
- Your ad is in the wrong place. Not every site, not every search, not every user is right for you. Cheap impressions on the wrong site will never be better than expensive impressions on the right site. If you’re not getting clicks, try showing your ads in other channels.
As always, if you have your own tips, please include them in the comments below.