Incentivizing Reviews – Country Inn and Suites

I had reason to be in the suburbs of Savannah, GA last week and had the good fortune to be staying at the Country Inn & Suites. While this post is not a commentary on the pleasantness of my stay, I will say that it was quite nice.

But when I got the bill for the room delivered the morning of my planned checkout, the marketer in me leaped for joy at what I saw:

As you can see from the images above (apologies for the poor quality), the hotel stapled a Trip Advisor card to the bill asking for reviews of the hotel. This is brilliant (assuming everyone’s stay was as pleasant as mine).

Those of you who read my blog often may remember a few posts on incentives that I wrote two years ago. And while this is not an incentive, it certainly is a polite request that is sure to get more positive reviews of this hotel than the absence of this card would get.

I’m not sure if this is something Trip Advisor dreamed up to get more people to their site over competitors’, or if this is something the hotel dreamed up to get people to write reviews. But it works for both. And I give this bit of marketing an A+.