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My name is Zach Heller. My goal is to create a place of open communication about marketing, advertising, small business, etc. I invite comments, emails, and connections of any kind.  Want to trade links? Trade stories? Share posts? Connect with me today!

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"I" of the Consumer Week in Review

Are you ready for Mothers’ Day? You’ve got one week to figure out how to tell the most important person in your life how much you love and appreciate her for all that she did for you. There are plenty of companies out there trying to help you do just that, from 800Flowers to Groupon. And just in case you needed more ideas, I thought I’d throw my own hat into the ring. Check out these Mothers’ Day ideas and offers from

If you spent time and money on Mom this week, you may have missed the following posts:

  1. Free Shipping vs. Discounts
  2. Marketing as an IT Driver
  3. The Importance of Readability in Mobile Emails
  4. Join Me on a New Project: Personal Finance

Happy Sunday!

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