Good Intentions Gone Bad – Google Ad Review

Poor Google. It seems that everyone is attacking them right now. Google + is growing, but at what rate, and with what benefit to Google? Android is brilliant, but it pisses too many patent holders off.

And just when you thought things couldn’t get any worse, they go and screw up the thing they “do best”, advertising. Okay, to be fair, this is not their error. But to the ordinary web user, it will sure look that way.

Here is an ad I received while reading the Stop Online Piracy Act (aside: if you don’t know about it by now, read up on SOPA):

The ad looks good, it is bright and beautiful, immediately attracting my attention. So what’s the problem? “Deals on the great places to eat, shop, and play in Atlanta” would be a great message if I were not in New York City. Fail.

The technology that is serving this ad to me is reading the location data off of the IP address on my computer at work, which is registered in Norcross, GA. So they aren’t wrong. That’s the risk that you take when you use something like this to target specific areas.

Final Grade = F (if the word Atlanta were changed to New York, the grade would be an A)