"I" of the Consumer RSS Feed

About Me

My name is Zach Heller. My goal is to create a place of open communication about marketing, advertising, small business, etc. I invite comments, emails, and connections of any kind.  Want to trade links? Trade stories? Share posts? Connect with me today!

Get Social with Me


Featured Marketing Services

1. - Email Marketing free trial!

2. PRWeb - Online press releases. Save 10% through the link above.

3. Join, Earn Cash!

4. - Advertise on Twitter

  • Branding (10)
  • Consumer Power (24)
  • Definitions (3)
  • Featured Services (6)
  • Giveaway (1)
  • Guest Post (3)
  • Innovation in Action (8)
  • Marketing (94)
  • Marketing Reviews (13)
  • Poll (4)
  • Random Thoughts (45)
  • Recommended Reading (16)
  • Simple Tips (28)
  • Videos (1)
  • Week in Review (49)
  • Zach Heller (25)
Partners & Praise

Featured in Alltop

« The Mistake You Can’t Afford to Make | Main | The Ultimate Consulting Gig »

Email Marketing: Social Sharing

A great little stat I came across last week was this one from Marketing Charts. It tells us that emails that include social sharing buttons improve click-thru rate by an average of 115%.

Think about that stat, it’s pretty remarkable. 115% more people click on an email when you include social sharing buttons like Facebook and Twitter. If you average 100 clicks for every newsletter you send out, you just found a way to get 215 clicks. That’s a big difference.

So why wouldn’t you include social sharing buttons in all of your marketing emails?

Well, what if you’re goal is a purchase? What if you are careful to link to the checkout page and only the checkout page to ensure that consumers are taking the proper action and not getting confused or lost in the fold? What if you’re making an offer that is exclusive and you don’t want the customers to share it via Facebook or Twitter?

While 115% click-thru rate improvement is amazing, and should be considered if you have an email marketing program set up, I just wanted to point out that there are reasons to take a step back and think more deeply about a statistic before running with it.

(But if you send out a newsletter with your own content and are not including social sharing buttons, get on that right away.)

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: