"I" of the Consumer Week in Review

I’ve always enjoyed writing. I enjoy having a blog. I plan to write as many books as I can. The problem, if there is one, is that I enjoy writing both fiction and non-fiction. I plan to release a series of business and marketing books here, which makes sense. The question that I keep coming back to now is whether or not to use a different name, or a different version of my own name for my fiction work. Is there a branding component that I should worry about, and keep my fiction work separate from my business work?

If you’ve spent the last week pondering meaningless questions like me, here are a few posts that you may have missed:

  1. How to Craft the Perfect Subject Line
  2. TED Talks: Seth Godin
  3. Is Package Design our Top Priority?
  4. Book Review: The Innovator’s DNA

Happy Sunday!

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