"I" of the Consumer Week in Review

“It’s like everyone in the world got together and agreed that if it’s good, let’s put it on Sunday.” Ever heard that line? It’s from a recent KFC commercial promoting their special Sunday offer. The problem is this, not everyone agrees with it. I know I don’t, and I’m sure that opinion is shared by a lot of people who have a full week of work or school they have to look forward to on Sunday. I say, be careful with an overarching marketing message like that or risk alienating consumers.

Now that I got that off my chest, here is a quick recap of some of this week’s posts:

  1. Happy Birthday Book Announcement
  2. Email Marketing by the Numbers
  3. The Modern Day Consumer and Discounts
  4. Marketing Luxury in 5 Easy Steps

Happy Sunday!

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