How to Treat Your Consumers Like People

Heineken's latest ad cuts through all of the hype. The aptly named, "No Hype", campaign takes aim at the typical American beer commercials which continue to introduce gimmicks upon gimmicks in an attempt to trick their customers.

Some people you'll need to trick. Good marketing can involve some trickery. But if you have to trick people, it might be because your product isn't as good as the competition. So you might be a good marketer, but it also might be time to look for a new job.

If you treat consumers like real people, you might see a need to cut through the bullshit and just level with people.  When I saw this ad for the first time, I fell in love with it.  Enjoy!

Heineken@2011 - "No Hype" from Patrick Jones on Vimeo.