Consumer vs. Customer: is there a difference?
/The answer is yes, if you ask me. But to make things simple:
Consumer = Customer on a global level
Customer is a word that many people are much more comfortable with. The difference, for these purposes, is that when I use the word customer, I am talking specifics.
A person can be a customer of a particular brand or business, but they cannot be a customer in general. A consumer, is anyone who is a customer of any brand or business. I am a Whole Foods customer, I am not a Netflix customer. But I am, and will always be, a consumer.
As a marketer, I am trying to attract new customers from a worldwide (depending on the business) pool of consumers.