Top Marketing Posts from 2018

It is getting to that point in the year where we like to take a look back and take stock of how we did. In that spirit, we took a look at those blog posts and articles that were most popular with our readers in 2018. Below are the top 7 posts according to number of readers, in case you may have missed any of them:

  1. 5 Simple Steps to Effective Email Personalization

  2. What is the Paradox of Choice?

  3. 25 Cognitive Biases Marketers Can Use to their Advantage

  4. 7 Ways to Make Your Business More Competitive Today

  5. Google’s Mobile-First Indexing and How It Impacts SEO

  6. How SEO and SEM Work Together

  7. Why You Should Send Your Next Promotion Email at Midnight

Thanks for reading!

Top Resources for Marketers – Series Recap

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For the last ten weeks, we proudly hosted a weekly blog series dedicated to surfacing critical resources for marketers looking to learn new skills in 2018. Like all good blog series, this one has come to an end.

But you don’t have to miss out. Revisit all the top resources for marketers here:

  1. Learning is a lifelong process
  2. Occam’s Razor
  3. MECLABS
  4. Buffer Blog
  5. Market Motive
  6. Udacity
  7. Moz
  8. Hubspot
  9. Quick Sprout
  10. Marketing Profs

Top Resources for Marketers – Part 2

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: MECLABS

MECLABS Institute is a research laboratory dedicated to learning how people make choices. For marketers, this is the holy grail. If we knew exactly what made someone purchase from us over our competitors, we could build the most successful company the world has ever seen.

What makes MECLABS such a great resource is the amount of content they put out on the subject. And these aren’t simply best practices written by industry experts, these are analyses of real-world experiments.

From white papers, to books, to live videos, there is a wealth of information to be obtained. The more their advice sinks in, and the more you apply it to the work that you and your team are doing on a day to day basis, the better off you’ll be.

In addition to their featured research, you can attend online or in-person training to learn the kind of hands-on skills needed to be a successful marketer.

Top Resources for Marketers – Part 1

resources.jpg

The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Occam’s Razor

Occam’s Razor is the blog run by Avinash Kaushik. Avinash is the author of two bestselling books about analytics, Digital Marketnig Evangelist for Google, and co-founder an online marketing education company called Market Motive.

He is a prominent writer and speaker on all things marketing and his blog is filled with vital, insightful information on topics ranging from data optimization and analysis, measuring marketing effectiveness and ROI, and successful presentation and advocacy.

All of the posts at Occam’s Razor are filled to the brim with great content. They are longer reads, but well worth the time it takes to absorb the information.

Best of all, Avinash added an email newsletter that adds valuable backstories to many of his posts and frequently contains real-life examples of the practices he preaches for and against in the blog.

For the casual marketer who wants to learn how to work with data, how to measure marketing success, and how to prove to the higher ups what is working and why, Occam’s Razor is a must-read.

Top Branding Blog Posts

Developing a brand is an important part of reaching an audience. Your brand is how they know who you are. It defines you in the consumers’ eyes.

And that’s why we devote a good deal of time to branding on the blog. We went back and found the eight most-read posts on branding over the last few years. Here they are:

  1. What Your Price Says About Your Brand
  2. Can You Measure Brand Marketing?
  3. The End of Brand Loyalty
  4. Unique Value Proposition – a Refresher
  5. Marketing Funnel – Awareness
  6. What Promise Are You Keeping?
  7. Leveraging a Name to Help Branding
  8. Twitter and the Art of Brand Building