Zach Heller Marketing Week in Review

week-in-review.jpg

Now that we are two solid weeks into November, it’s time to start thinking seriously about your goals for next year. How do you plan to grow your business? How do you plan to lower your acquisition cost? How do you plan to elevate your brand? How do you plan to deliver greater value for your customers? Businesses don’t succeed by standing still, they succeed by continual improvement. Your success in 2018 depends on what you do today.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 1
  2. How Heat Mapping Can Help You Improve Your Conversion Rate
  3. The Increasing Trend of Voice Search – And How to Optimize for It

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

Why do you do the things that you do? With any piece of your marketing strategy, you must be able to answer the “why” question. When your boss asks you why you are on social media. When your team asks you why you are running that special. When your agency asks you why you are cutting your budget. If you don’t know the why, you can’t know the what or the how. Without the why, you have no strategy.

In case you missed them, below are links to last week’s posts:

  1. Psychological Hacks for Marketers – Part 4
  2. How to Get More Product Reviews
  3. Most Overrated Web Metrics

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

Do you ever wish you could watch your site visitors maneuver around your website? Do you wish you could see what they look at, which links they click, and what makes them decide whether or not to leave? Google Analytics is a great tool, but it can only show you so much. I recently started using Mouseflow, which provides videos of individual site visits, along with heatmaps and other analytics details you can’t get with GA. I recommend anyone responsible for the company’s website check it out.

Here are last week’s posts:

  1. Marketing Myths – The Customer is Always Right
  2. Reorganizing Marketing to Match the Customer Journey
  3. The Relationship Between Marketing and Product Development

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

Large companies with multiple product lines have a decision to make – brand each product line individually or keep them all centered around a strong ‘parent’ brand. Apple focuses on the parent brand – everything Apple. Proctor and Gamble brand each product line without focusing their messaging around the fact that it’s a P&G product. Both have their benefits, both have their drawbacks. Which strategy you choose to take is up to you.

Here is a look at last week’s posts:

  1. Marketing Myths – What Works Today Will Work Tomorrow
  2. How to Time Your Offers for Greatest Impact
  3. Do Your Salespeople Have a Script?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we

“I” of the Consumer Week in Review

Should you respond when a company references your brand by name in their marketing? It’s common for companies to compare themselves to a rival to stress how much more value they offer. But often it’s a smaller competitor comparing themselves to someone larger and more established. So responding to it might do nothing more than give it credibility. So take your time in choosing whether or not to answer back when you get called out. Try to determine whether or not it will do more harm than good first.

Click below to check out last week’s posts:

  1. Recommended Reading for Marketers – Part 9
  2. Conversions vs. Followers
  3. Is BBB Accreditation Worth It?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post