Zach Heller Marketing Week in Review

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Today is my final post of 2017.  And I wanted to use to announce a small change in the schedule starting next year. Over the last several years, we have posted four times per week (a series every Monday, new topics on Wednesday and Thursday, and a recap on Saturday). Going forward, we will shift more of our focus from quantity to quality. In so doing, we will scale back the number of posts to two per week (Mondays and Thursdays). Thank you for reading, and have a very happy new year!

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 8
  2. Do You Use Your Origin Story in Your Marketing
  3. Will Amazon Take Market Share from Google and Facebook?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Have you ever seen an ad that didn’t seem to align with what you thought of the brand that ran it? Perhaps it was a company that is typically somewhat serious trying a lighter tone. Or perhaps it was a luxury product with an ad that felt cheap or unthoughtful. Marketing impacts the way consumers experience a brand. It is important to know that every communication between the company and the consumer is shaping their experience. Review all of your marketing materials and find out what they are telling people about who or what your company is all about.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 3
  2. Measure WHEN Your Sales Happen
  3. Does Timing Matter in Advertising?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

As you will see in posts going up this Wednesday and Thursday, the topic of goal setting has been on my mind these past few weeks. The time has come when we start to flip through the calendars and see that 2018 is not as far off as it used to be. Companies across the globe are starting to take a look at what next year has in store for them. And as the posts will detail, how you set your goals depends a lot on how you define what a goal is, and how they work to motivate your organization/your team. Stay tuned…

Here are last week’s posts, in case you missed them:

  1. Top Web Design Blog Posts
  2. Achieving Consistency in Customer Service
  3. Spread the Marketing Word in Your Organization

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

You are not your user, not always. That is why, as marketers, we test. Because we don’t know what is going to perform better. You might hate a certain design or headline copy, but that doesn’t mean your users will hate it too. So you test it against other versions on your website or in your emails or on your ads and you measure which performs the best. This is a data-driven field, and with so much data out there for us to look at, we no longer have to trust our own instincts or guess about what will work and what won’t.

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketers – Part 10
  2. Give Your Email Subscribers Options
  3. What Distinguishes Ethical from Unethical SEO? (Guest Post)

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

Happy people are better at their jobs. They are more productive, more creative, and more committed. It is the job of every manager and every senior level person at a company to make sure that the people on their teams are happy. It just makes good business sense. This means increased flexibility, feedback and accountability, autonomy. It means better intracompany communication and a strong culture of openness, honesty, and teamwork. If you see an area where you can improve workplace policies, speak up now. The long term performance of your company depends on it.

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketers – Part 4
  2. How Many Ways Can Your Customers Contact You?
  3. What Percentage of Your Time is Spent on Strategy?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web