Zach Heller Marketing Week in Review

week-in-review.jpg

When is the last time you actually spoke with your customers? Asked them about how your products or services impact their lives? The best designers and copywriters in all the world can’t do anything about a lack of understanding who your customers are and why they chose your company. If you are not communicating with consumers in a way that connects with them, you’ll fail to attract new customers. You might think you tell your story best, but your customers tell it better.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 7
  2. Google AdWords Quality Scores: Explained
  3. The Growing Importance of Google and Facebook

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

To be an effective marketer today, you must understand data. You have to know where to get it, what it’s telling you, and how to use it to craft a strategy. Because data is so critical, one goal for marketers at all levels heading into the new year should be to take steps toward increasing your level of data competency. Whether you take classes, read articles written by experts in the field, study with a mentor, or experiment on your own, we all should be moving toward data mastery. Not that we have to get there, but we have to get closer than we are today.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 5
  2. Don’t Believe the Google Search Hacks
  3. Improving Conversion on Your Website – What You Need to Know About the Data

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

When something you are doing is not working, the worst thing you can do is deny it. Denial might come naturally, especially if this was a project or campaign you championed. It may seem like admitting its not working is the equivalent of saying, “I don’t know what I’m doing.” But failures are part of the job. The ability to admit them to yourself and to others, to analyze them and pivot to something more successful, is what wins you respect and success. Don’t ignore the problems. Fix them.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 4
  2. How to Judge the Results of a Price Test
  3. Don’t Judge a Landing Page by its Source

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

The hardest thing to learn how to do is say no. But for a marketer, saying no is critical. It’s critical to say no when presented with a strategy we don’t believe in, or when we’re offered a new project that doesn’t fit into our schedules, or when we discover that an ad campaign is not delivering the necessary ROI. We don’t have enough time or money to do everything, and so we can’t win by always saying yes. The sooner you learn how to say no with confidence, the better off you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 2
  2. How You Follow Up Matters
  3. When You Follow Up Matters

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Your marketing gets stale after a while. The tactics get stale. The message gets stale. It no longer resonates with people. The same things you have always done start to bring in fewer customers at a higher price. Even the most iconic brands update their look and messaging, the way they communicate with potential customers, and how they engage their fans every once in a while. That’s what allows them to continue succeeding and growing. The marketer’s job is never done. There is always something in need of improving.

Here are last week’s posts, in case you missed them:

  1. Top Branding Blog Posts
  2. Finding Customers with No Brand Loyalty
  3. How to Achieve a Higher Click-through Rate on PPC Ads

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web