Simple Website Fixes – Part 2

Welcome to the first edition of our newest weekly blog series, Simple Website Fixes. Each week we will identify and explain one easy change that you can make to your company’s website in order to improve performance. Last week’s fix was - Replace Big Blocks of Text with Lists.

This week’s fix = Limit Your Navigation Options

Take a step back and think about your company’s website. I’ll bet you can tell me off the top of your head what you want your visitors to do when they get there. Where you want them to go. What you want them to click on and read. What action you want them to take.

The point of a navigation is to make it easy for visitors to…navigate…your website. But there is no rule that says it needs to show them everything you have to offer.

Companies can succeed by creating a “skinny” navigation that steers visitors to the appropriate pages in order to increase the odds that they convert. I am not saying that you should eliminate all the other pages you have – the blogs, the contact forms, the privacy policy, etc. – just don’t put them front and center.

This follows the classic “Keep It Simple Stupid” philosophy. A visitor is more likely to become a customer if they can easily find what they’re looking for. Overly complex websites make it easy on users by simplifying the navigation and guiding them through the process.

Make your website easier to navigate and you should see an increase in performance.

Have an idea for a simple website fix? Submit it here and maybe we will include it in an upcoming post.

Best of Web Design on

Web design is an area of marketing most often left to the designers. But as marketers, it is important for us to understand how the design of our website might impact performance. So for those readers who are new to Zach Heller Marketing, here is a brief recap of our most popular posts on the topic:

Attention Marketers! Responsive Design is Here

Mobile design is critical to success online in today’s world. Luckily, responsive design is a way of building a website that “responds” and adapts to the device that each visitor is using to view your website.

How to Design for Usability

Designers want to design sites that look good. Marketers want to design sites that are optimized for search engines. You should work together to design sites that visitors find easy to use and get the information they are looking for.

How to Use Design to Guide the Eyes

Good design, whether it’s for the web or not, helps to tell a story. And one dirty little secret of good design is that you can use elements of the design to tell people looking at a page where to look.

How to Create the Perfect Landing Page

Landing pages are those pages that people land on when they click on an ad or visit a URL given on an ad in print, TV, radio, or outdoor. And it should serve a specific purpose. Here is a quick guide to designing one that works for you.

3 Easy Ways to Improve Your Homepage

Your homepage is arguably the most important page on your entire website. So you should spend your time thinking about ways to make it the best possible version of itself. Here are a few tips to help you do just that.

What’s Below the Fold?

“Below the fold” is an old print media term that was adopted for the web. It refers to the area of a page that is not visible without the user scrolling down. And it’s important to understand websites and individual pages in this way.

5 Reasons Your Homepage Isn’t Doing its Job

We’re back on the homepage again, this time as a part of our very popular old blog series, 5 Reasons. Here is a breakdown of some common homepage design problems with some potential solutions.

3 Ways to Improve Your Buttons

Buttons are a key part of most websites, especially in ecommerce. They are there to make people click on them. And there are things that you can do to encourage more people to click. Here are a few suggestions.