Top Resources for Marketers – Part 6

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Moz

Moz has been around a long time, and has evolved over the years to become a go-to resource for search engine optimization. In addition to their paid tools that companies can use to measure and improve SEO efforts, they offer tons of free content and tools on their site.

Their free SEO tools include Keyword Explorer, Open Site Explorer, and the MozBar. With them, you can find out more about other sites in your industry and how you stack up with them on a specific set of keywords.

Their blog, meanwhile, is updated regularly, and includes posts on everything search. Simply by becoming a subscriber, you will have access to a wealth of information you can use to become an SEO master.

For the modern digital marketer looking to know the ins and outs of SEO, you can do no better than Moz.

Top Resources for Marketers – Part 5

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Udacity

Udacity’s mission is to democratize education through the offering of world-class higher education opportunities that are accessible, flexible, and economical (read: free). They offer free online classes and nanodegrees in a variety of different fields.

Their Digital Marketing Nanodegree is a 3-month program that gives you a full introduction to digital marketing, in conjunction with partners like Facebook, Google, MailChimp and Hootsuite.

For more experience marketers, they offer courses in artificial intelligence, data analytics, data science, machine learning, and more. These programs allow you to pick up a new skill or train for a higher-potential career opportunity.

In addition, they now offer programs for businesses to allow their employees access to a variety of Udacity courses, benefitting companies that do not have their own training programs in place.

For quality education that doesn’t cost you anything, marketers need look no further.

Top Resources for Marketers – Part 4

resources.jpg

The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Market Motive

Market Motive is an excellent source of online marketing courses for companies and individuals alike. It was founded in 2007 by a team of three industry experts, and continues to grow as a part of a larger education platform – Simplilearn.

Market Motive offers a digital marketing certification, with more advanced classes in key areas – like Social Media and Email Marketing. The courses are taught by marketing professionals and allow you to choose between self-paced learning and their online classroom.

Ranging from a few hundred dollars up to $1,000 – with an option to get it all for $300 per month – their courses offer every marketer a chance to update their skills and stay on top of new developments in the field.

Whether you are a marketer looking to hone your skills or you need a better understanding of how to market your small business, Market Motive is an easy option for you.

Want to Learn Marketing?

If you’re not a marketer, but you want to learn marketing because it will help you accomplish something, the good news is that there are lots of resources out there to help you. The bad news is, there are lots of resources out there to help you, so finding the right one(s) may be difficult.

The keys:

  • Do your best to know what you’re looking for. The more specific you can be, the better.
  • Define your goal before getting started. Maybe you just want more general knowledge, maybe you want to be a better salesman, or maybe you want to start a social media program for your company. Again, this helps you narrow down your options.
  • Know where to look. A Google search, while it may be the simplest starting point, is not necessarily going to work every time.

I can honestly say that I don’t know the best sources for marketing knowledge, and I’m in the business. But, I do know where to look when there’s something I want to learn.

Here are the best places to begin your research:

  1. Bloggers – Use Alltop to find a marketing blog that discusses the topic you want to learn more about. Read through their past posts and articles. If you can’t find what you’re looking for, email the authors or owner of the site asking for help. If they can’t help you directly, they can point you in the right direction.
     
  2. YouTube – You may be surprised to hear it, but YouTube is an incredible resource for “How To” videos. If you know what you’re looking for, and you’re looking for instruction on how to do something, searching YouTube is very effective.
     
  3. Amazon – Again, if you know what you want to learn, you can usually find a book on the subject. Most of the fundamental skills and techniques in marketing don’t change as drastically as you might think. And many books written on a wide variety of marketing topics are still worth your investment.
     
  4. Online Courses – If you’re looking for more direct training, you can try your luck with companies like Coursera and Udemy. These hubs of online courses offer video training for free or at a low cost. You can find all kinds of subjects from teachers in various industries, or college-level courses taught directly by professors.