Zach Heller Marketing Week in Review

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The hardest thing to learn how to do is say no. But for a marketer, saying no is critical. It’s critical to say no when presented with a strategy we don’t believe in, or when we’re offered a new project that doesn’t fit into our schedules, or when we discover that an ad campaign is not delivering the necessary ROI. We don’t have enough time or money to do everything, and so we can’t win by always saying yes. The sooner you learn how to say no with confidence, the better off you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 2
  2. How You Follow Up Matters
  3. When You Follow Up Matters

Happy Saturday!

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  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Now that we are two solid weeks into November, it’s time to start thinking seriously about your goals for next year. How do you plan to grow your business? How do you plan to lower your acquisition cost? How do you plan to elevate your brand? How do you plan to deliver greater value for your customers? Businesses don’t succeed by standing still, they succeed by continual improvement. Your success in 2018 depends on what you do today.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 1
  2. How Heat Mapping Can Help You Improve Your Conversion Rate
  3. The Increasing Trend of Voice Search – And How to Optimize for It

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

It’s December and holiday marketing is in full swing. Is your company scrambling to figure out how to take advantage of the holiday shopping season? If so, the correct thing to do at this point is stop. You are too late. If you want to do something productive, you can start working on holiday season ’17. Those efforts will have a better chance of paying off. Plus you’ll rid yourself of unnecessary stress, because anything you do now won’t have the results you are looking for.

Here is a recap of last week’s posts, in case you missed them:

  1. Psychological Hacks for Marketers – Part 6
  2. The Convergence of Search and Social
  3. Stop Tracking Vanity Metrics

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we