“I” of the Consumer Week in Review

Self-promotion time. Amazon.com offers two books authored by Zach Heller, here and here. Subscribe to my monthly email newsletter for exclusive content in the form of answers to common marketing questions. Share this site with your friends on social media or via email. I know of so many small business owners and marketers out there in need of help, and I want to be able to provide it to them. Oh, and thanks for reading!

Here are the posts from last week:

  1. How to Ruin an Ad – Part 8
  2. How to Analyze Your Sales Funnel
  3. How to Improve Your Sales Funnel

Happy Saturday!

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  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
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“I” of the Consumer Week in Review

Should you respond when a company references your brand by name in their marketing? It’s common for companies to compare themselves to a rival to stress how much more value they offer. But often it’s a smaller competitor comparing themselves to someone larger and more established. So responding to it might do nothing more than give it credibility. So take your time in choosing whether or not to answer back when you get called out. Try to determine whether or not it will do more harm than good first.

Click below to check out last week’s posts:

  1. Recommended Reading for Marketers – Part 9
  2. Conversions vs. Followers
  3. Is BBB Accreditation Worth It?

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

Today is my birthday. I say that to say this, the number of companies emailing me to tell me happy birthday is absolutely insane. Or is it? Our modern world of data and technology and connectivity puts my contact information in the hands of most companies I do business with. And, either through open sources or my input directly, they get my birthday. And they use that day as an opportunity to put their brand in front of me. It’s smart marketing, if not a bit creepy when done to this kind of scale.

Anyway, if you or your company wished me a happy birthday this week, allow me to say: Thank You!

Here’s a recap of last week’s posts:

  1. Recommended Reading for Marketers – Part 8
  2. 13 Ways to Grow an Email List
  3. How to Use Facebook Insights

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

The marketer must always know his audience. That audience might change based on product, channel, method of communication, etc. But there is always an intended audience. And you cannot expect to win over the hearts and minds of consumers if you don’t know who you’re talking to. So learn as much as you can about your prospective customers – where they live, how old they are, what they like, how they shop, etc. The more you know, the more effective your marketing efforts will be.

For more marketing tips, check out these posts from last week:

  1. Recommended Reading – Part 4
  2. How to Develop Content – When
  3. How to Develop Content – Series Wrap

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

“I” of the Consumer Week in Review

In Nir Eyal’s Hooked (worth a read), he talks about 4 types of product makers. Peddlers make things that improve people’s lives even though the maker himself does not use it. Facilitators make things that improve lives and they use it themselves. Entertainers make things they use themselves but don’t improve people’s lives. And Dealers make things they don’t use, and that don’t help people. As a marketer, which category do you fall into? I think it’s important to know.

If you missed them, check out last week’s posts:

  1. Market To Mondays – Part 7
  2. 5 Changes to Test on Your Website
  3. Small Changes Can Have Big Impacts

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post