Zach Heller Marketing Week in Review

All Day Breakfast worked! Quarterly earnings reports for major public companies can be an interesting learning opportunity for marketers. We find out how companies are performing, what decisions they’ve made or are making and whether or not they’re paying off. McDonald’s proved recently that their turnaround is officially on track, thanks in large part to All Day Breakfast, a seemingly simple marketing idea that consumers have been asking for for decades. Sometimes the best ideas are the ones we’ve already heard, eh?

Check out last week’s posts by clicking on the links below:

  1. Underrated Series – Part 6
  2. What’s Next in Personalization
  3. Why Marketers Should Care of Security

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing question
  2. Subscribe to the blog and never miss another marketing post

Zach Heller Marketing Week in Review

What are your goals for the New Year? Personally and professionally, for you and your business, what do you hope to accomplish? Write them down and put them somewhere you will encounter them every day. This will help keep them top of mind and force you to commit time to accomplishing them. Cross them off as you do, or check the empty box next to each item. As humans, we hate to leave things undone.

First up, have a read of these posts from last week:

  1. Underrated Series – Part 3
  2. A Year in Email Subject Lines
  3. Desktop Search Has Stopped Growing

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Subscribe to the blog and never miss another marketing post

How Can I Help You?

“How can I help you?” It might be the most important question in the world.

For marketers, asking that question can help us in many different ways.

To Customers: How can I help you better solve your problems?

To Your Boss: How can I help you better reach your goals?

To Your Sales Team: How can I help you better sell to our leads?

To Your Product Team: How can I help you better create something that sells?

Our jobs are all about helping people succeed. When we help others succeed, we help ourselves succeed.

“I” of the Consumer Week in Review

Today is my birthday. I say that to say this, the number of companies emailing me to tell me happy birthday is absolutely insane. Or is it? Our modern world of data and technology and connectivity puts my contact information in the hands of most companies I do business with. And, either through open sources or my input directly, they get my birthday. And they use that day as an opportunity to put their brand in front of me. It’s smart marketing, if not a bit creepy when done to this kind of scale.

Anyway, if you or your company wished me a happy birthday this week, allow me to say: Thank You!

Here’s a recap of last week’s posts:

  1. Recommended Reading for Marketers – Part 8
  2. 13 Ways to Grow an Email List
  3. How to Use Facebook Insights

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post

Want to Learn Marketing?

If you’re not a marketer, but you want to learn marketing because it will help you accomplish something, the good news is that there are lots of resources out there to help you. The bad news is, there are lots of resources out there to help you, so finding the right one(s) may be difficult.

The keys:

  • Do your best to know what you’re looking for. The more specific you can be, the better.
  • Define your goal before getting started. Maybe you just want more general knowledge, maybe you want to be a better salesman, or maybe you want to start a social media program for your company. Again, this helps you narrow down your options.
  • Know where to look. A Google search, while it may be the simplest starting point, is not necessarily going to work every time.

I can honestly say that I don’t know the best sources for marketing knowledge, and I’m in the business. But, I do know where to look when there’s something I want to learn.

Here are the best places to begin your research:

  1. Bloggers – Use Alltop to find a marketing blog that discusses the topic you want to learn more about. Read through their past posts and articles. If you can’t find what you’re looking for, email the authors or owner of the site asking for help. If they can’t help you directly, they can point you in the right direction.
     
  2. YouTube – You may be surprised to hear it, but YouTube is an incredible resource for “How To” videos. If you know what you’re looking for, and you’re looking for instruction on how to do something, searching YouTube is very effective.
     
  3. Amazon – Again, if you know what you want to learn, you can usually find a book on the subject. Most of the fundamental skills and techniques in marketing don’t change as drastically as you might think. And many books written on a wide variety of marketing topics are still worth your investment.
     
  4. Online Courses – If you’re looking for more direct training, you can try your luck with companies like Coursera and Udemy. These hubs of online courses offer video training for free or at a low cost. You can find all kinds of subjects from teachers in various industries, or college-level courses taught directly by professors.