Top Marketing Posts from 2018

It is getting to that point in the year where we like to take a look back and take stock of how we did. In that spirit, we took a look at those blog posts and articles that were most popular with our readers in 2018. Below are the top 7 posts according to number of readers, in case you may have missed any of them:

  1. 5 Simple Steps to Effective Email Personalization

  2. What is the Paradox of Choice?

  3. 25 Cognitive Biases Marketers Can Use to their Advantage

  4. 7 Ways to Make Your Business More Competitive Today

  5. Google’s Mobile-First Indexing and How It Impacts SEO

  6. How SEO and SEM Work Together

  7. Why You Should Send Your Next Promotion Email at Midnight

Thanks for reading!

Top Resources for Marketers – Part 8

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Quick Sprout

Quicksprout.com is the brainchild of Neil Patel – co-founder of Crazy Egg and Kissmetrics, best-selling author, and marketing guru.

The site is home to Neil’s blog, where he writes about online marketing tactics and strategies. It also hosts the Quick Sprout University, a collection of free online videos that teach various topics – such as Facebook Advertising, Email Marketing, and more.

Neil is the star of the show. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama.

With credentials like that, it is easy to see why so many marketing and small business owners turn to him for information and advice. And Quick Sprout is their outlet of choice.

Top Resources for Marketers – Part 3

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Buffer Blog

Buffer is a social media company, which offers easy-to-use solutions for social media management for companies and individuals alike. (Full transparency: I use Buffer to post to Twitter and LinkedIn)

But this post is not about their app. It’s about their blog. And that’s because they produce the kind of high-quality content that marketers are addicted to, and for good reason.

To illustrate what makes this such a great resource for digital marketers, let’s take a look at one recent post:

Getting Started with Instagram for Your Business: 8 Simple Steps

The post provides a simple, step-by-step walkthrough for companies looking to establish a brand presence on Instagram. From setting up your profile, to posting, to commenting, and much more. The details are there, with images and graphics used to explain each step more clearly.

It’s an easy read, and offers solutions to real-life problems. And that’s just one type of post you can find. Buffer has become well-known for data-filled posts on social media best practices, using the expertise and experience of people using the app.

For anyone looking to get more bang for their buck in digital marketing, the Buffer Blog is a must-follow.

Zach Heller Marketing Week in Review

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Don’t let your emotions get in the way of making a good decision. This is good advice in any situation, but especially in the workplace. It is great that you are passionate about what you do. It is even better that you have opinions and believe strongly in them. But not everyone is right all the time, and if you don’t allow yourself to be wrong some of the time, you will end up hurting your organization. When making a decision, use logic, not emotions. Weigh the pros and cons, look at the data, and conduct the necessary research. Just because you think something should be done a certain way doesn’t mean it should be.

Here are last week’s posts, in case you missed them:

  1. New Series – Top Resources for Marketers
  2. How to Turn More Facebook Followers into Paying Customers
  3. Align Incentives with Company Goals

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

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There is a great quote by Peter Drucker that I always come back to. “The aim of marketing is to making selling superfluous.” That is to say, if you do your job as a marketer, the customers will come running. You won’t have to sell to them, because the marketing alone has convinced them that they want to purchase. They have made the decision before they ever get to your store/website. Has your company achieved this goal yet? Why not?

Here are last week’s posts, in case you missed them:

  1. Top Email Marketing Blog Posts
  2. SEO: Mobile vs. Desktop
  3. How to Create an Effective Sales Call Script

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web