Zach Heller Marketing Week in Review

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Roger Ailes, the late founder and one-time CEO of Fox News once said, “All business is basically about having something someone really wants.” When you think about it, that’s an easy way of describing the function of marketing. You work with product to create something people need and work with advertising to get the word out about it. When you do your job well, you have an interested segment of consumers banging on your door.

Here are last week’s posts, in case you missed them:

  1. Top SEO Blog Posts
  2. Backlinks 101: Low-hanging Fruit
  3. How to Use Quora for Marketing

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

To be an effective marketer, one must be able to do two things very well. First, one must be able to focus on the minutiae, digging into data and using it to make decisions about individual items. Second, one must be able to focus on the big picture, considering where each item fits into the larger marketing landscape and customer journey. You must be able to see the forest and the trees. Each tree is unique and vital. But you can’t ignore the forest at large. It’s not easy.

Here is a recap of last week’s posts:

  1. New Blog Series: Marketing Myths
  2. Two Ways to Grow
  3. Focus is Critical

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

If your company grows, does that mean another company has to shrink? Or can you find ways to grow your business by growing the entire market? These are two competing ways to aim for growth – steal market share or grow the market overall. Successful companies have strategies in place to do both. So which category does your company fall into? Do you have the right growth mindset?

Here are last week’s articles, in case you missed them:

  1. Marketing Definitions – Impressions
  2. The Case for More Emails
  3. 3 Ways to Segment Your Lists for Better Results

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the we

Zach Heller Marketing Week in Review

The labor market is getting stronger. And that means more marketers getting jobs, and more companies competing for the best marketing professionals. Do you know what you’re looking for in a job? Is it all about the money? Are you looking for lifestyle perks, like time off, work from home, or travel? Are you looking for benefits like retirement contributions or health insurance? Or is it all about the work, the people, and the mission? Now is a good time to catch up with yourself and determine what’s most important in your professional life. The time for a decision might be coming sooner than you think.

Here are some posts from last week to keep you going:

  1. Marketing Definitions: Lifetime Value
  2. Do You Compete On Price?
  3. Try These 3 Popular Promotions

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing pos
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Most Read Posts of 2013

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It’s fun this time of year to look back at what we’ve accomplished. For me, 2013 gave me an opportunity to get back on track with a number of goals that I set for myself. And if I had to give myself a year-end grade, I would call it solid B+.

One thing I continue to be very proud of is the growth of this blog. This year, one crowning achievement was an upgrade to Squarespace 6 and a redesign.

Here are the top 10 blog posts of the year, by highest visitors:

  1. Marketing Trends for 2014
  2. The 3 Stages of Content Marketing
  3. How to Get More Out of Your Employees – Part 1
  4. 5 Reasons Your Email is Not Getting Opened
  5. Three Easy Ways to Improve Your Homepage
  6. How to use Education as Part of Your Marketing Plan
  7. How to Redesign Your Website Like a Marketer
  8. Think About Marketing Differently – The Huggies Example
  9. 5 Reasons People are Unsubscribing
  10. How to Advance Your Career as a Marketer