Zach Heller Marketing Week in Review

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When is the last time you actually spoke with your customers? Asked them about how your products or services impact their lives? The best designers and copywriters in all the world can’t do anything about a lack of understanding who your customers are and why they chose your company. If you are not communicating with consumers in a way that connects with them, you’ll fail to attract new customers. You might think you tell your story best, but your customers tell it better.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 7
  2. Google AdWords Quality Scores: Explained
  3. The Growing Importance of Google and Facebook

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

To be an effective marketer today, you must understand data. You have to know where to get it, what it’s telling you, and how to use it to craft a strategy. Because data is so critical, one goal for marketers at all levels heading into the new year should be to take steps toward increasing your level of data competency. Whether you take classes, read articles written by experts in the field, study with a mentor, or experiment on your own, we all should be moving toward data mastery. Not that we have to get there, but we have to get closer than we are today.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 5
  2. Don’t Believe the Google Search Hacks
  3. Improving Conversion on Your Website – What You Need to Know About the Data

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

When something you are doing is not working, the worst thing you can do is deny it. Denial might come naturally, especially if this was a project or campaign you championed. It may seem like admitting its not working is the equivalent of saying, “I don’t know what I’m doing.” But failures are part of the job. The ability to admit them to yourself and to others, to analyze them and pivot to something more successful, is what wins you respect and success. Don’t ignore the problems. Fix them.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 4
  2. How to Judge the Results of a Price Test
  3. Don’t Judge a Landing Page by its Source

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Have you ever seen an ad that didn’t seem to align with what you thought of the brand that ran it? Perhaps it was a company that is typically somewhat serious trying a lighter tone. Or perhaps it was a luxury product with an ad that felt cheap or unthoughtful. Marketing impacts the way consumers experience a brand. It is important to know that every communication between the company and the consumer is shaping their experience. Review all of your marketing materials and find out what they are telling people about who or what your company is all about.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 3
  2. Measure WHEN Your Sales Happen
  3. Does Timing Matter in Advertising?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Don’t let your emotions get in the way of making a good decision. This is good advice in any situation, but especially in the workplace. It is great that you are passionate about what you do. It is even better that you have opinions and believe strongly in them. But not everyone is right all the time, and if you don’t allow yourself to be wrong some of the time, you will end up hurting your organization. When making a decision, use logic, not emotions. Weigh the pros and cons, look at the data, and conduct the necessary research. Just because you think something should be done a certain way doesn’t mean it should be.

Here are last week’s posts, in case you missed them:

  1. New Series – Top Resources for Marketers
  2. How to Turn More Facebook Followers into Paying Customers
  3. Align Incentives with Company Goals

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web