Zach Heller Marketing Week in Review

week-in-review.jpg

The hardest thing to learn how to do is say no. But for a marketer, saying no is critical. It’s critical to say no when presented with a strategy we don’t believe in, or when we’re offered a new project that doesn’t fit into our schedules, or when we discover that an ad campaign is not delivering the necessary ROI. We don’t have enough time or money to do everything, and so we can’t win by always saying yes. The sooner you learn how to say no with confidence, the better off you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 2
  2. How You Follow Up Matters
  3. When You Follow Up Matters

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Having too many ideas is a good problem to have. So if that’s your biggest problem as a company, good for you. Now how do you solve it? Become experts at prioritization. Understand your team’s capabilities. And work to avoid demoralizing those employees whose ideas are not being worked on right away. The better you are at working through the highest impact ideas first, and getting the buy-in from your team necessary to succeed, the more successful you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Advertising Blog Posts
  2. Three Types of Leaders
  3. How to Reward Failure but Still Succeed

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Roger Ailes, the late founder and one-time CEO of Fox News once said, “All business is basically about having something someone really wants.” When you think about it, that’s an easy way of describing the function of marketing. You work with product to create something people need and work with advertising to get the word out about it. When you do your job well, you have an interested segment of consumers banging on your door.

Here are last week’s posts, in case you missed them:

  1. Top SEO Blog Posts
  2. Backlinks 101: Low-hanging Fruit
  3. How to Use Quora for Marketing

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

Today, a recommendation. I’ve long been an avid reader of Occam’s Razor, the blog by Avinash Kausnik, Analytics Ninja, Author, and Digital Marketing Evangelist at Google. There is no better resource for quality, in-depth digital marketing tips can case studies. Posts are well thought-out and provide an incredible amount of detail and actionable insights. I cannot recommend it enough.

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketers – Part 9
  2. Bad Sales Incentive Practices
  3. Marketer Resource Alert: CoolaData

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

Good marketers make a lot of decisions – about where to spend money, how to promote a product, pricing, offers, and more. And so being a better decision maker should make you a better marketer. How do we get better at making decisions? First, you must know what questions to ask. Asking questions makes sure you have all of the information you need in order to make a decision. If you try making a decision without knowing all the details, you are doomed to fail.

If you missed last week’s posts, now is a perfect time to catch up:

  1. Simple Website Fixes – Part 2
  2. 10 Email Ideas to Test Right Now
  3. Why Online Reviews Matter More than You Think

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web