How to Get More People to Link to Your Site

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The more people that link to your site, the more authority you have on the web. Inbound links carry with them a lot of benefit…

  • Higher domain authority raises your likelihood of ranking nearer to the top of search results for relevant keyword phrases

  • Higher page authority for the pages being linked to raises the chances of high value pages showing up on page one

  • Links from websites and articles with lots of traffic could send some of that traffic through to your website

But acquiring those inbound links requires some amount of effort on your part. Though it would be great to expect to achieve success in this area organically, for most of us, it’s not so simple.

So what can you do to get more inbound links?

1. Improve the Quality of Your Content

Nobody wants to link to crappy content. Misspellings and typos, poorly written articles, ugly layouts and visual style, can all impact the perceived quality of content on your website. When given the option of linking to a page with better writing, clearer explanations, and more appealing design, any author or publisher will choose that over the garbage on offer over on your website. By improving the overall quality of your content, you make it more likely that people will link out to it.

2. Fill a Gap in the Marketplace

Do you have the ability to add value in a way that nobody else does? Perhaps you have a level of expertise that is worth sharing, or a fresh take on an old debate or problem? The web is chock full of content, but most of it is not what we would consider unique. If you can create something that is truly new and interesting, people will have no choice but to link to it.

3. User Generated Content

When you get other people involved in the development of your content, you create a different incentive for links. Now the people who have contributed have reason to tell their networks and friends. This creates a type of word of mouth virality that most static content you create yourself won’t have.

4. Develop an Outreach List

One of the most underrated ways to attract new links is to simply ask for them. But before you can start, you need to know who to ask.

An outreach list is a list of bloggers, writers, reporters, websites, publishers, etc. that write about things related to your business. This is a list of people that you want to develop a relationship with, in hopes that they will write about your business, or link to content that you yourself have published.

5. Actively Seek Links

When you are reaching out to the people on your outreach list, you want to be explicit about why. You have developed something that you think they would be interested in. You think their readers would be interested in it. Writers are looking for things to write about, and so want to showcase the value on offer to them.

6. Deploy a Press Strategy

Make news. Do something newsworthy. I’m not talking about publicity stunts here, but I do mean that you should create an intentional strategy that gets the press interested in your business. Celebrity endorsements, live events, major business deals, customer successes, etc. are all ways to build a little hype around your brand. News articles offer potential high-quality links.

7. Know Your SEO

A not so dirty secret is that pages that already rank higher in search results are more likely to attract more links. That’s because people will often use search to find the resources they use when developing their content. And they are more likely to find content that already has a high ranking. So in addition to everything written above, it is important to have a solid SEO strategy that consistently drives your site up toward the top of the rankings. The higher you go, the more likely some publisher is to find you on their own.

Backlinks 101: Low-hanging Fruit

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A part of any effective search engine optimization effort is backlink generation. Links from other high-quality websites in to yours is still one of the best ways to improve your search rankings, by signaling to Google and the other search engines that your page, and your site, have a degree of authority on a given keyword or subject.

But with all the information out there about bad links, how is any marketing team supposed to know what they should and should not do to go about getting more backlinks?

Luckily, there are some areas where it makes sense to start. These ‘low-hanging fruit’ opportunities are low effort, and potentially high value.

  1. Brand mentions – scour the web for any mention of your brand name, product, etc. Everywhere you find it, check for a link. If none is provided, reach out to the author or site owner to recommend that they add one.
     
  2. Owned content – many companies have properties on the web that exist outside of our own sites, ie. business listings, article sites, microsites, etc. Any and all of these first-party sites should link back to your company’s main consumer-facing website.
     
  3. Guest posting – it is easy to develop a list of blogs and news sites related to your industry. Check to see if they accept guest posts and put together quality content for them that links back to the key pages of your website.

When working to develop backlinks for your website, remember that quality counts more than quantity. The best links come from the best sites. So start with websites that already do well in Google rankings and work backward

3 SEO Strategies to Grow Organic Traffic

The ultimate search engine optimization strategy is made up of three critical efforts:

  1. Technical SEO Fixes
  2. Onsite Content
  3. Offsite Content/Link building

Doing any one of these things without the other two can still help your website rank better. But doing all three is the best way to guarantee your efforts pay off over time.

Technical SEO Fixes

The technical side of SEO is in the way your website is built. It’s in the server settings, the code that is used, the way files are stored and loaded. All of these areas impact the way search engines experience your website and before optimization, could be hurting the overall performance of your website.

There are a number of things that you can do to improve the technical performance of your website. You can use free tools from Google to check on your page load speed and find some quick solutions to improve it. You can use Google Search Console to find missing pages and broken links. Or you can hire an SEO firm to do a full website audit and take their recommendations.

Check out this full list of common technical SEO issues and how to fix them.

Onsite Content

Onsite content has to do with the optimization of each individual page on your site. Obviously some will be more valuable than others, but the more pages you have optimized, the better luck you’ll have.

You want to make sure you are targeting the right keywords for each page. From there, you will include your keywords in search-friendly URLs, page titles, headline copy, meta descriptions, etc. Properly use H1 and H2 heading tags in order to highlight the key topics on each page. Include plenty of links, both internal (to other pages of your site) and external to high value sources. Properly tag all images and reduce load time by making them smaller.

Here is a great on-page SEO resource guide.

Offsite Content/Link Building

When most people think of SEO, they think of backlinks. Backlinks are the links from other sites around the web to your site. And traditionally, sites with more backlinks from high-quality websites are going to rank higher in search results.

Offsite content, or link building efforts include anything your company can do to generate more of these backlinks. This includes listing on any relevant business or industry directory, publishing articles on other sites that accept submissions, putting out press releases and getting media sites to write about you, using social media to spread and share content, guest posting on quality blogs in your area, etc. This takes a concerted effort and consistent outreach. Links don’t happen on their own.

Here are 500+ link building strategies to check out.

Embarking on any SEO effort without including all three of these buckets is a little like trying to swim with one arm tied behind your back. You can still move but you won’t see the results you want.

Content for Link Building

There are a lot of reasons to produce content as a marketing department. It can act as engaging social media fodder, a way to showcase your expertise in the field, and a very effective SEO tool.

In this post, we intend to focus on how to use content for link building.

Link building is the process of creating links, both external (on other sites) and internal (on your site) to the pages of your site that you would like to rank higher in search engine results.

Though the formula for search engine rankings has changed over time to devalue certain types of link building, a higher number of high-quality backlinks to your content is still a very effective way to improve SEO.

With that in mind, here are 4 ways you can use content for link building:

  1. Guest post on industry-specific blogs and media sites with high traffic/followers. By providing quality content that helps and informs, you can attract a new audience to your site. Send one or two links from your blog post or article back to the core pages of your website.
     
  2. Host guest bloggers on your own site. When you offer industry bloggers a chance to be featured on your site, you also invite them to link back to their content on your site wherever they promote the piece.
     
  3. Develop a PR outreach plan. Cultivate a list of influencers in your area who have their own outlets (blogs, news, social media, etc.) and create a high-value piece of content on your website. When you let them know about it, suggest ways that they can share that content with their audience by linking back to it.
     
  4. Allow bloggers to republish your content as long as they provide a trackback URL to the original source.

Little Things 9 - Build Links

Welcome to this week’s edition of “Little Things”, a weekly blog series covering the small changes that you can make to improve marketing performance.

Last week’s topic was getting and using testimonials.

This week’s tip:

Build Links

When we’re talking about links, search engine optimization is the name of the game. Link building is at the heart of a solid SEO strategy, which you can use to get your website ranked more highly in Google and other search engines. That means more visitors, and often more customers.

When people link to your site, search engines take that as a sign that your site is relevant. The more sites that link to you, the better (in most cases). So the plan here is to get as many links as possible. Below is a list of ideas you can use to start building links, ranging from the very quick and simple, to the more time and labor intensive.

  1. Create internal links – links from one page to another on your site are the basis for a good SEO strategy, and the start of a linking campaign.
  2. Social media – managing a Facebook page, a Twitter account, and other social media pages give you a place to plug in links back to your website.
  3. Blog – create a blog that lives on your site and routinely link to other pages on your site.
  4. Blog + Social Media – publishing blog posts regularly means you can push those posts out through your social media channels.
  5. PR – Use an affordable online press release distributor to publish releases that have links back to your site.
  6. Blog + Blogosphere – reach out to other bloggers in your space and ask them to link back to a recent post or your main blog page in return for a link from you.
  7. Whitepapers – create exclusive content for your industry that is only available on your site, then contact online publishers in the space and tell them they might be interested in it themselves. Tell them they can share it with their readers in exchange for a link back to your site as the source.
  8. Articles – Write articles for free article sites or other companies/blogs who need content and include a link back to your site.
  9. Partners – Develop a partners program where one aspect includes a logo and a link from them to you and vice versa.

There are millions of things you can do to get more links to your site. And the more you get (from relevant sources) the higher you will rise in the search rankings. Obviously there is more to SEO, but this is a great start.