Email Marketing Starter Kit

My Book on Amazon.jpg

Two years ago, I published my first book. It was titled, The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success. And you can still purchase a copy here.

At the end of the book, I included a link to some free bonus information on my website. And it’s about time I made that bonus information available to all of my readers. So without further ado, here it is:

Email Marketing Software (some with free intro offers)

Additional Resources: - filterable, searchable database of millions of real life marketing emails - cost effective marketing lists for purchase - email marketing lists available for purchase

The Keys to the Inbox

Below are my top 10 fundamental tips for email marketers looking to avoid the spam folder, the "keys to the inbox" as I call them.

1. Avoid the word "Free" in the subject line. Spammers are always guaranteeing something for free, and email providers are looking for that term when determining whether or not to add your email to the user's inbox.

2. Limit the use of the word "Free" in the body of your email. Just like the subject line, the more times the word "Free" shows up in your content, the more likely that an email provider will assume you're spamming their users.

3. Avoid the use of dollar signs ($) in the subject line. Again, though it may seem like a great way to call attention to a deal or a discount, it's one of the first thing that email providers are looking for from spammers. Instead use a percentage discount, which can have the same impact without getting sucked into the spam trap.

4. Keep a clean list. This may seem simple, but it's important to make sure you don't continue to send to bad email addresses, or people who have unsubscribed. The more email addresses you send to who accept your emails, the higher your sender reputation.

5. Include a plain text version of your message. If you're sending out an HTML email, make sure that there is a plain text version as well, for those users who cannot see HTML on the device they are using to read email. Most email marketing services allow you to create one by copying the text from your HTML email.

6. Make sure there is a simple, and obvious opt-out or unsubscribe option. This makes it less likely that users will choose to mark your email as spam, and it's one of the things that email providers are looking for in your content.

7. Thoroughly proofread your email. Typos are a sure sign of a mass market spammer.

8. Check all of the links in each email that you send. Testing the links allows you to ensure that all links are correct and working. Broken links will frustrate users and will make it likely you'll get marked as a spammer.

9. Warn people that the emails are coming. Allow users to opt-in so that they know to expect emails and are more likely to accept them. You can also tell them the address that the emails are coming from so that they can add that email address to their contacts ahead of time.

10. It may sound overly simple, but make the emails worthy of reading. The more users on your list who are actually interested in your offer - or the content of your email - the more likely they will open it and click through it. This improves your reputation as a sender and sends a message to email providers that you deserve placement in the inbox.

50 Golden Rules of Email Marketing


When I talk about email marketing with clients, I often use the analogy of a war. There are many battles that you have to win if you want to ultimately win the war. In email marketing, there are hundreds of little components you can tweak and adjust, and when they all come together just so, you will find success.

Some of those components include the time of day or day or week you send your emails, the subject line, the signoff, the images you use, and the number of links you include.

Some marketers would have you think that it’s all relative, and that what works for one company won’t necessarily work for others. And while that’s true, it’s also an easy cop out for those that don’t know the tried and true strategies that give you the best chance to succeed.

So I invite you to download my 50 Golden Rules of Email Marketing for free, and get started on your way to better email marketing campaigns for years to come!


Fundamentals of Email Marketing (E-book)

Long time readers of my blog are well aware that I released my first book in 2011, entitled The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success. What they might not know, until now that is, is that I just made available a digital download of the book.

Now available at, a PDF copy of my book for just $4.99. Check it out today!

Recent Amazon Review:

"A great beginners guide to email marketing! Very clear and concise. Definitely recommend to those getting into the email marketing biz!" - Shemmy

Help us Spread the Email Marketing Word!

A few weeks back, I was shocked to find out that my book, The Fundamentals of Email Marketing, was nominated for a 2012 Small Business Book Award in the category of marketing. Needless to say, I was more than excited.

Today, I’m asking my readers to vote, and help me take the title of best small business marketing book of 2012. To vote, visit my book’s page on Small Business Trends’ website.

I’m up against some stiff competition, and I’m already running in about 16th place, so I need your help to move up the list!

Thanks in advance!

Nominated! 2012 Small Business Book Awards

"Fundamentals of Email Marketing" Nominated For 2012 Small Business Book Award

Cleveland, OH, January 17, 2012 - "Fundamentals of Email Marketing" has been nominated for a 2012 Small Business Book Award in the category of Marketing.

The Small Business Book Awards recognize business books that were published in 2011. Small business owners often seek advice and information through books. While there are many thousands of books published each year, it's those of interest to small businesses and entrepreneurs that the Small Business Book Awards seek to honor.

"With so many books being published each year, we wanted to recognize those that made a difference to small business owners and managers and startup entrepreneurs," said Ivana Taylor, Book Editor at Small Business Trends, which produces the Awards. "Our annual Small Business Book Awards are a way to highlight the books that entrepreneurs are reading and learning from."

The Awards are an honor to the authors who write books for the small business and entrepreneurial community. Says Anita Campbell, CEO of Small Business Trends, "For many of the authors, writing a book is a labor of love. Often they get up early in the morning before the rest of the family awakes, and they devote their evenings, weekends, holidays and vacations to writing. They deserve recognition."

About the Small Business Book Awards

The Small Business Book Awards, now in its fourth year, enable the small business community to nominate, show their support for, and vote on their favorite business books. The top 10 winners will be selected by readers based on number of votes as the Best Small Business Books of 2012, while the top five vote-getters in each category become Category Winners. Voting commences February 1, 2012. In last year's Awards, over 41,000 votes were cast by the community.

The Small Business Book Awards initiative is produced by Small Business Trends, an award-winning online publication, which along with its sister sites, serves over 4,000,000 small business owners, stakeholders and entrepreneurs annually.


Small Business Trends
Twitter hashtag: #BizBookAwards