The following post was written by Asad Ali. Asad Asad Ali is a digital marketing expert having more than 8 years of experience. Currently he is working at GO-Gulf – a website development company based in Dubai, where he has worked on numerous eCommerce SEO projects & successfully run digital marketing campaigns.
Now people don’t read the online content in the way they do years before. Knowing about the behaviors and interests of your online readers is significant in order to optimize the digital content accordingly. Eventually you have put so much effort in generating top quality content but still, you are complaining about low user's engagement, the main reason is the changes that occur in the reading habits. Now, most of the people only emphasize scanning the content rather than reading through the whole web page.
After creating the content it is significant to share it on social media platforms, as without much exposure no one will get aware with the presence of the content.
Users communicate with the content in the form of skimming, scanning, and reading. People also get attracted to the content of their interest. A relevant and context-based content that resonates with the user's area of expertise appeals more, as people tend to read about the things they love the most.
From the year 2000 to 2018, it is estimated that the rate of reader’s attention towards the content has gradually decreased from 12 seconds to 8 seconds.
In the presence of huge information in the form of web pages, only 55% of the web pages get noticed for 15 seconds.
It is also observed that the left half of the web page gets more concentration by the users than the right half, as 69% of them get prompted towards left half and only 30% towards the right.
80% of the reader’s attention is towards the information present above the fold and only 20% get interested in the information present below the fold.
The readers who keep on reading the content from a web page for three minutes are likely to return back as compared to those who only bother to read it for just a minute.
For an individual post, a reader only conceive 20% of the whole information present on the web page, however, only 10% to 20% make it to the bottom of the page.
When it comes to the brand identity, 25% of the users who get engaged with a web page that is related to any brand for more than 15 seconds, the chances are they can remember its name for long, as compared to those who only spend 10 or less number of seconds.
The stories on the web pages that are more elaborate, having more than 1000 of word count; get more users’ retention than those with less number of words.
You can find more facts and statistics in the infographic below that is composed by Go-Gulf.