Human psychology is one of the most important factors that influence business and marketing yet it is rarely studied in business school or discussed by marketing professionals. It’s likely pushed aside because professors and marketing managers are as guilty of cognitive biases as anyone else.
In the age of digital marketing, you may feel numb to advertisements on the sites you frequently visit or sponsored posts on your social media accounts. It might surprise you how impactful the continued exposure can actually be. These advertisers are exploiting the “Mere Exposure Effect” which is when people express a fondness for things simply because they are familiar with them.
In this visual from GetVoIP you will learn about 25 cognitive biases and how they are leveraged in business and marketing: