Top Resources for Marketers – Part 6

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Moz

Moz has been around a long time, and has evolved over the years to become a go-to resource for search engine optimization. In addition to their paid tools that companies can use to measure and improve SEO efforts, they offer tons of free content and tools on their site.

Their free SEO tools include Keyword Explorer, Open Site Explorer, and the MozBar. With them, you can find out more about other sites in your industry and how you stack up with them on a specific set of keywords.

Their blog, meanwhile, is updated regularly, and includes posts on everything search. Simply by becoming a subscriber, you will have access to a wealth of information you can use to become an SEO master.

For the modern digital marketer looking to know the ins and outs of SEO, you can do no better than Moz.

Top Resources for Marketers – Part 5

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Udacity

Udacity’s mission is to democratize education through the offering of world-class higher education opportunities that are accessible, flexible, and economical (read: free). They offer free online classes and nanodegrees in a variety of different fields.

Their Digital Marketing Nanodegree is a 3-month program that gives you a full introduction to digital marketing, in conjunction with partners like Facebook, Google, MailChimp and Hootsuite.

For more experience marketers, they offer courses in artificial intelligence, data analytics, data science, machine learning, and more. These programs allow you to pick up a new skill or train for a higher-potential career opportunity.

In addition, they now offer programs for businesses to allow their employees access to a variety of Udacity courses, benefitting companies that do not have their own training programs in place.

For quality education that doesn’t cost you anything, marketers need look no further.

Top Resources for Marketers – Part 4

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Market Motive

Market Motive is an excellent source of online marketing courses for companies and individuals alike. It was founded in 2007 by a team of three industry experts, and continues to grow as a part of a larger education platform – Simplilearn.

Market Motive offers a digital marketing certification, with more advanced classes in key areas – like Social Media and Email Marketing. The courses are taught by marketing professionals and allow you to choose between self-paced learning and their online classroom.

Ranging from a few hundred dollars up to $1,000 – with an option to get it all for $300 per month – their courses offer every marketer a chance to update their skills and stay on top of new developments in the field.

Whether you are a marketer looking to hone your skills or you need a better understanding of how to market your small business, Market Motive is an easy option for you.

Top Resources for Marketers – Part 3

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The following is part one of our weekly series on Top Resources for Marketers.

Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

With that in mind, today’s resource is: Buffer Blog

Buffer is a social media company, which offers easy-to-use solutions for social media management for companies and individuals alike. (Full transparency: I use Buffer to post to Twitter and LinkedIn)

But this post is not about their app. It’s about their blog. And that’s because they produce the kind of high-quality content that marketers are addicted to, and for good reason.

To illustrate what makes this such a great resource for digital marketers, let’s take a look at one recent post:

Getting Started with Instagram for Your Business: 8 Simple Steps

The post provides a simple, step-by-step walkthrough for companies looking to establish a brand presence on Instagram. From setting up your profile, to posting, to commenting, and much more. The details are there, with images and graphics used to explain each step more clearly.

It’s an easy read, and offers solutions to real-life problems. And that’s just one type of post you can find. Buffer has become well-known for data-filled posts on social media best practices, using the expertise and experience of people using the app.

For anyone looking to get more bang for their buck in digital marketing, the Buffer Blog is a must-follow.

New Series – Top Resources for Marketers

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Learning is a lifelong process. I have always believed that and have made every effort to practice it in my own life. Whether for personal gain, career preparation and advancement, or corporate learning, the life of a marketer should be filled beginning to end with learning.

Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.

Your value as a contributor and a leader decreases each day you are not learning something new.

With all that in mind, we are excited to introduce our new weekly blog series. Each Monday, we will highlight a great resource for marketers who are looking to learn new skills, technologies, and tools. Whether they are events to attend, training resources, or bloggers and experts to follow, these resources will be aimed at the lifelong learner.

Stay tuned next week, when we will present our first resource. We hope that you enjoy.