Zach Heller Marketing Week in Review

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The hardest thing to learn how to do is say no. But for a marketer, saying no is critical. It’s critical to say no when presented with a strategy we don’t believe in, or when we’re offered a new project that doesn’t fit into our schedules, or when we discover that an ad campaign is not delivering the necessary ROI. We don’t have enough time or money to do everything, and so we can’t win by always saying yes. The sooner you learn how to say no with confidence, the better off you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 2
  2. How You Follow Up Matters
  3. When You Follow Up Matters

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Now that we are two solid weeks into November, it’s time to start thinking seriously about your goals for next year. How do you plan to grow your business? How do you plan to lower your acquisition cost? How do you plan to elevate your brand? How do you plan to deliver greater value for your customers? Businesses don’t succeed by standing still, they succeed by continual improvement. Your success in 2018 depends on what you do today.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 1
  2. How Heat Mapping Can Help You Improve Your Conversion Rate
  3. The Increasing Trend of Voice Search – And How to Optimize for It

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Don’t let your emotions get in the way of making a good decision. This is good advice in any situation, but especially in the workplace. It is great that you are passionate about what you do. It is even better that you have opinions and believe strongly in them. But not everyone is right all the time, and if you don’t allow yourself to be wrong some of the time, you will end up hurting your organization. When making a decision, use logic, not emotions. Weigh the pros and cons, look at the data, and conduct the necessary research. Just because you think something should be done a certain way doesn’t mean it should be.

Here are last week’s posts, in case you missed them:

  1. New Series – Top Resources for Marketers
  2. How to Turn More Facebook Followers into Paying Customers
  3. Align Incentives with Company Goals

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Your marketing gets stale after a while. The tactics get stale. The message gets stale. It no longer resonates with people. The same things you have always done start to bring in fewer customers at a higher price. Even the most iconic brands update their look and messaging, the way they communicate with potential customers, and how they engage their fans every once in a while. That’s what allows them to continue succeeding and growing. The marketer’s job is never done. There is always something in need of improving.

Here are last week’s posts, in case you missed them:

  1. Top Branding Blog Posts
  2. Finding Customers with No Brand Loyalty
  3. How to Achieve a Higher Click-through Rate on PPC Ads

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Having too many ideas is a good problem to have. So if that’s your biggest problem as a company, good for you. Now how do you solve it? Become experts at prioritization. Understand your team’s capabilities. And work to avoid demoralizing those employees whose ideas are not being worked on right away. The better you are at working through the highest impact ideas first, and getting the buy-in from your team necessary to succeed, the more successful you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Advertising Blog Posts
  2. Three Types of Leaders
  3. How to Reward Failure but Still Succeed

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web