Page Speed is King

In the world of search engine optimization, the factors that decide where your site shows up on the results page of a user’s search are constantly changing. Google, the search king, tinkers endlessly with their algorithm, long kept under lock and key, in order to create a better user experience.

These changes are necessary, especially as technologies and search behaviors change. They ensure that searchers are more likely to see the site that they are looking for when they search.

For marketers, it means constantly working to ensure that your site shows up at or near the top of relevant search results pages (SERPs).

Today’s “it” ranking factor = Page Speed

Content used to be king. Create more content, better content, and you’ll be better positioned from an SEO perspective.

Now page speed is king. And that’s because mobile searches represent a fast-growing majority of all searches. A slow-loading website is sure to turn mobile users off, so Google takes that into account when ranking sites on a mobile device.

Want to know how Google thinks your site is performing on mobile? Here is a handy tool they created, and it’s free to use.

Want to know how you can boost your website’s page speed? Read this beginner’s guide to increasing web page load times.

Simple Website Fixes – Part 5

Welcome to the latest edition of our newest weekly blog series, Simple Website Fixes. Each week we will identify and explain one easy change that you can make to your company’s website in order to improve performance. Last week’s fix was – Site Search.

This week’s fix = Phone Number

One of the simplest things to do to improve your marketing is answer people’s questions. The easiest way to do that is to give them a way to reach you, and respond when they do. Hence this week’s suggestion – add a phone number to your website.

Too often contact information for companies gets hidden or ignored altogether when a website is designed and launched. Then, when the visitors inevitably come and start looking around, they get lost or confused or have questions they want answers to. And so they look for a way to get in touch.

What happens when they can’t find that information? What you do in that situation? If you’re being honest with yourself, you’d leave. You’d leave the site and probably not do business with that company now or in the future.

That’s a missed opportunity for a business that could be solved by simply adding a phone number and answering the phone when someone calls.

To capture more of your visitors and have a chance at turning them into paying customers, add a phone number clearly and prominently to every page of your website.

Have an idea for a simple website fix? Submit it here and maybe we will include it in an upcoming post.

Zach Heller Marketing Week in Review

Google and Facebook dominate the online ad space. The two companies combined have captured over 50% of global digital advertising dollars and nearly 95% of the growth in new online advertising dollars over the last five years. Chances are, if your company is seeing success advertising your products online, your money is going to one of these two companies (or both). If it’s not, the time to get started is now. There is a whole world of consumer out there waiting.

If you missed out on last week’s posts, you can find them below:

  1. Simple Website Fixes – Part 4
  2. How to Make Better Decisions
  3. The Top 8 Hottest Social Media Marketing Trends in 2017

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The Top 8 Hottest Social Media Marketing Trends in 2017 (Infographic)

By now, social media has become a commonplace for many marketers today. From biggest brands to start-up ventures, most businesses today cannot deny the fact that social media marketing is one of the most indispensable tools critical to reaching a wider audience and communicate a message to its target market more effectively and efficiently.

What sets apart this tactic is that unlike traditional methods like radio, television, and print, social media enables the business to have a two-way communication with its followers. With real-time engagement at hand, a business can effectively promote its brand while at the same time providing satisfying online experience to their audience.

Moreover, with billions of active users worldwide, leveraging social media is critical in building a stronger brand image, which is almost impossible for most small businesses way back then. Social media sites like Facebook, Twitter, Instagram and LinkedIn has become a platform where small players can compete on the same playing field as the bigger brands. From stronger brand image and wider audience reach, any business who choose to use social media marketing definitely gets better customer retention and bottom line.

To know the latest trends that are bound to shape the social media marketing this 2017 and beyond, check the infographic below from CJG Digital Marketing.

How to Make Better Decisions

Being good at almost any job requires making good decisions. Indeed, we would all go a long way toward improving our lives overall if only we could make better decisions.

There is a myth that prevents most of us from doing anything to actually improve our decision making, however. That myth – that decision making is not a skill that can be learned or improved. You are either born with it, or you aren’t.

Wrong! Science has shown us again and again that there are a clear set of things you can do to become a better decision maker. What are they?

  1. Don’t rush. No matter what, we make better decisions when we take more time to make it. When presented with a decision, don’t make it right away unless you absolutely have to. Think it over and explore your options first.
     
  2. Get data. Most decisions you have to make are more science than art. Don’t just pick based on a hunch. Ask yourself how to get more information, and get it.
     
  3. Write out your options. The simple act of writing down all of your options will help your mind think through them more fully. It may even lead you to think of more options that you had not previously considered.
     
  4. Get feedback. Ask five other people what they would do in order to get more perspectives.
     
  5. Put yourself one year into the future. What would you hope you had done? What are the possible repercussions of this decision?
     
  6. Consider the worst case scenario. How bad could things get if you chose any of the options before you?
     
  7. Eliminate bias. Investigate your own frame of mind and reasoning. Are you being subjective? Are you letting other things cloud your judgment?
     
  8. Define the why. Write out why you are making the decision you are making. This helps you take ownership for the decision and helps to avoid the trap that bias presents.
     
  9. Don’t get stuck. At the end of the day, make the decision. Don’t allow the decision to make you because you get so overwhelmed that you don’t do anything.