Zach Heller Marketing Week in Review

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Today is my final post of 2017.  And I wanted to use to announce a small change in the schedule starting next year. Over the last several years, we have posted four times per week (a series every Monday, new topics on Wednesday and Thursday, and a recap on Saturday). Going forward, we will shift more of our focus from quantity to quality. In so doing, we will scale back the number of posts to two per week (Mondays and Thursdays). Thank you for reading, and have a very happy new year!

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 8
  2. Do You Use Your Origin Story in Your Marketing
  3. Will Amazon Take Market Share from Google and Facebook?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

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When is the last time you actually spoke with your customers? Asked them about how your products or services impact their lives? The best designers and copywriters in all the world can’t do anything about a lack of understanding who your customers are and why they chose your company. If you are not communicating with consumers in a way that connects with them, you’ll fail to attract new customers. You might think you tell your story best, but your customers tell it better.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 7
  2. Google AdWords Quality Scores: Explained
  3. The Growing Importance of Google and Facebook

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

How does your company make big decisions? Does a small executive team sit in a room and come up with a chosen path? Do you seek consensus from the larger team? Do you look for dissenting opinions? Is anyone free to question the decision that gets made? How much time is spent doing research/gathering data? There is no one-size-fits-all approach to decision making. But the process should be clear and consistent. So if you can’t answer the question “how does your company make big decisions” now, it’s time to put a policy in place.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 6
  2. All the Different Factors that Impact Cost per Acquisition
  3. Understand Why You’re Changing Your Website

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

To be an effective marketer today, you must understand data. You have to know where to get it, what it’s telling you, and how to use it to craft a strategy. Because data is so critical, one goal for marketers at all levels heading into the new year should be to take steps toward increasing your level of data competency. Whether you take classes, read articles written by experts in the field, study with a mentor, or experiment on your own, we all should be moving toward data mastery. Not that we have to get there, but we have to get closer than we are today.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 5
  2. Don’t Believe the Google Search Hacks
  3. Improving Conversion on Your Website – What You Need to Know About the Data

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web

Zach Heller Marketing Week in Review

week-in-review.jpg

Have you ever seen an ad that didn’t seem to align with what you thought of the brand that ran it? Perhaps it was a company that is typically somewhat serious trying a lighter tone. Or perhaps it was a luxury product with an ad that felt cheap or unthoughtful. Marketing impacts the way consumers experience a brand. It is important to know that every communication between the company and the consumer is shaping their experience. Review all of your marketing materials and find out what they are telling people about who or what your company is all about.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 3
  2. Measure WHEN Your Sales Happen
  3. Does Timing Matter in Advertising?

Happy Saturday!

Two Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the blog and never miss another marketing post
  2. Subscribe to the monthly newsletter to get a curated list of the top marketing articles from around the web