The following guest post was written by Katrina Fernandez. Katrina is a hardworking individual who always gives her best. As a degree holder, she aspires to establish within the media industry. Expert in building online partnership, she's been working in digital marketing services, Local SEO Search Inc. for several years.
Search engine optimization (SEO) can often seem like a mysterious black box. After all, Google changes their algorithm hundreds of times a year, and they don’t share exactly what goes into their ranking system.
However, that doesn’t mean you’re helpless when it comes to using SEO to boost your online ranking. Making an effort to improve the areas we do know matter to Google can make a huge difference in your organic traffic, which brings in more leads and more revenue.
Focusing on what matters most is the best way to get the most return on your SEO investment. Here are the things you should do today.
Use Mobile-First Development
It’s no secret that Google loves content that looks great on smaller screens. In fact, after boosting mobile-friendly content in search results for a couple of years, Google moved all the way into mobile-first indexing.
This means that if you want to do well with your SEO, it’s in your best interest to focus on developing all of your webpages for a mobile screen first, and then add extra features for full-screen users. That saves you enormous amounts of time when it comes to troubleshooting your mobile rendering, and helps you avoid any Google penalties for being unfriendly to mobile.
What about webpages that already exist? The first thing to do is get out your cell phone and navigate your site. Make note of any problems – text that’s unreadable, overlapping elements, or pop-ups that obscure everything – and make sure your developers fix the problems right away.
Focus on Page Speed and Security
Page speed and security matter a great deal to search engines, but they matter even more to your users. As a result, focusing on these two elements will give you a huge double win as you improve the experience of your visitors while also boosting your page rank.
53% of users will leave a page that takes more than 3 seconds to load. Google will also drop your ranking if your site is slow. To solve speed issues, make sure your hosting is appropriate to your traffic level. Optimize images, video, and other page elements to load more quickly. Finally, take advantage of caching so that repeat visitors have an even faster load time.
What about security? If you don’t have a security protocol for your website (your domain doesn’t start with HTTPS://) then you’re well behind the curve. Way back in 2014 Google warned that HTTPS security was a ranking factor, and today users may be blocked from accessing your website if you don’t have it.
It’s not just search engines that care about security. Showing that you protect visitor and customer information is important to the general public as well. You’ll gain trust from your users if you make your security policy front and center – which will boost your leads and revenue over time.
Maximize On-Page SEO
A lot of search engine ranking factors seem to be outside your control. However, the structure of your website, the keywords you use, and where you place your key content is all an essential part of your on-page SEO – which you control.
Make sure your website has a logical structure and is easy to navigate. Carefully consider the keywords you want to focus on. Don’t overlook longer keywords and locally-focused terms – often these will have the most impact.
Most of all, make sure you are regularly creating new content that is relevant and helpful to your customers. Answer key questions relating to your product or industry. Provide useful information in the form of text or video. Build trust and help your visitors see you as an authority.
If that sounds overwhelming, don’t worry. You can work with an experienced SEO consultant who can help you create and execute a high-quality strategy to boost your rankings through on-page SEO.
Manage Your Online Reputation
What’s in a name? Quite a lot, if you Google it! You want to make sure that when people search for your company name or industry, the information they find about you is accurate and mostly complimentary.
How do you do that? Step one is to claim your Google My Business page and make sure your information is fully filled out. From there, encourage your customers to leave reviews after each interaction. Hopefully, you’ll get a lot of positive feedback. This will not only help Google see that you’re a great company, but it will also encourage other potential customers to trust you as well.
With a great online reputation and a consistent presence across all platforms, you’ll make it easy for new customers to find you and realize that you’re the best provider for their needs.
SEO is Essential
SEO may not be your favourite topic, but in today’s digital world you can’t ignore the importance of your online stature. By following these tips you’ll be focusing on the most impactful SEO strategies, which will maximize the return you get for your efforts. Don’t wait – start today!