50 Golden Rules of Email Marketing

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When I talk about email marketing with clients, I often use the analogy of a war. There are many battles that you have to win if you want to ultimately win the war. In email marketing, there are hundreds of little components you can tweak and adjust, and when they all come together just so, you will find success.

Some of those components include the time of day or day or week you send your emails, the subject line, the signoff, the images you use, and the number of links you include.

Some marketers would have you think that it’s all relative, and that what works for one company won’t necessarily work for others. And while that’s true, it’s also an easy cop out for those that don’t know the tried and true strategies that give you the best chance to succeed.

So I invite you to download my 50 Golden Rules of Email Marketing for free, and get started on your way to better email marketing campaigns for years to come!

 

Win a Signed Copy of My New Book

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The first person to leave a comment on this post will win a signed copy of my latest book, Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income.

From Amazon.com:

“There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. 60 color photographs and illustrations.”

Leave a comment here and we’ll connect so that I can get your shipping address!

 

Book Giveaway: Branding for Bloggers

Branding for Bloggers Zach Heller Book.jpg

My second book, Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income, is out! You can find it on Amazon now.

Today, I want to offer one lucky reader a signed copy.

How to enter:

  1. Share this post on Twitter or Facebook
  2. Comment saying you’ve done so
  3. Do both those things by midnight on May 28th

On the 29th I will pick a winner, get in touch, sign a copy and send it out. It’s that simple!

Free Digital Copy of My Book

Last year I first published my book, The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success. Thus far, I’ve been more than thrilled with the response and feedback that I’ve gotten.

And today, I’m proud to announce that you can get a free PDF copy.

Here’s how:

  1. Sign up for my monthly newsletter by clicking here.

  2. Tweet or post to Facebook the following:

    “Sign up for the Zach Heller Marketing Newsletter and get a free copy of Fundamentals of Email Marketing! http://buff.ly/T4drYV”

  3. Email me at ztheller(AT)gmail(DOT)com with the subject line “Free Book”.

That’s it. Do this all within the next week and I’ll respond to your email with the PDF. Yours to keep forever. The deadline is October 17th.

Thanks!

Create Your Showroom

When you think of a showroom, what do you think of?

For me, it’s the showroom at a car dealership. It’s the ultimate selling environment, designed so that potential customers can see, sample, and feel what it would be like to make a purchase. It’s often high pressure, an experience in and of itself, one that can be a bit daunting for first time buyers and more experienced customers alike.

What brought the potential customers there?

Perhaps it was a piece of advertising, TV or otherwise. Maybe it was a recommendation from a friend. Maybe they simply pass by the dealership often and decided to stop. Or maybe they are a brand-loyal buyer returning with a new need. Whatever it was, they come for a reason. To buy.

It’s a lot like your website. And it’s time you start treating your website more like a showroom so that you can increase conversion on all of your marketing efforts.

The 3 elements of a showroom that I think are the most important are: Show Off, Sample, and Sell.

1. SHOW OFF

The car showroom is a controlled environment, often pristine and filled with shiny new vehicles. It puts the best products on display for all to see, making them desirable but not out of reach. Use your website to show your customers what they want. Make products visible, don’t skimp on photo quality or product information. Call attention to the best of the best, and make it easy for visitors to find everything they’re looking for.

2. SAMPLE

In a car showroom, a consumer can touch, feel, sit in, and even drive a car before they decide to buy. It’s the ultimate free trial experience. Think about what you can let visitors see and try on your website that might help answer their questions. Can you provide a 360 degree view of a product? Can you let them demo a service? The more a consumer thinks they know exactly what they will get when they buy, the easier the decision to buy will be.

3. SELL

A car showroom without the salespeople would not function. The same way that your expectation that a web visitor to find out everything they need to know on the website and go on to purchase with no push from you is a fantasy. Once they are there, you’ve got their attention. Sell to them. Simple calls to action, easy to find FAQs or contact information, someone to answer their calls, emails, or live chats immediately. These are all ways to ensure that you don’t lose people who have further questions.