How do we sell more?
Ask this question to a group marketers and you are liable to get a bunch of different answers. However, you will find some common trends.
One solution that is used all too often is – spend more money. The thinking goes like this:
If we spend more in advertising, we will drive more leads, and some of those leads will turn into sales. Hence, if we spend more, we will sell more.
It’s not wrong. Statistically speaking, most companies can grow revenue by growing their advertising budget. But there is a limit to that. Besides the fact that many companies simple can’t afford to spend more money today for revenue that may or may not come in tomorrow.
Good thing for them that there is a better way. You can actually sell more by spending less. How, you ask?
Conversion Rate Optimization
Today, you drive people to your website. And I am willing to bet that most of those people leave without ever buying anything from you.
Why is that? Were they unhappy with the prices? Did they get lost on your website? Did they want to review your competitors first?
We don’t know for certain, but we can test new approaches to find out.
Conversion rate optimization is a tactic for marketers who want to sell more without spending more. It is a tactic for turning more of your existing visitors into sales.
By focusing on improving the overall conversion rate of your website, you can grow your revenue without growing your advertising budget. And that does wonders for your bottom line.
Check out our recent series on conversion rate optimization tips and get started today.