Email isn’t just something that you can toss off and do in a minute or two. Today’s robust marketing programs include email that’s thoughtful and creative, that sets specific program goals—and meets them.
But far too many business people and communication experts take too little time with email. They copy and paste, or think that the point is just to send the email—not to send the email well. And to do that, learning how to write the email in HTML, and learning what those best practices are, can give you a leg up from your competitors.
For example, you have to understand that what you’re seeing in front of you on your email may not necessarily be what everyone sees—different platforms equal different formatting. Your job is to remove variances, as much as you can, and create consistency. This graphic detailing those email best practices that you can follow can help.