The following is a guest post written by Raul Harman. Raul is editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach him on Twitter.
Nowadays, modern businesses compete for both market position and customers. With so many various companies competing for the same thing, it's very difficult to ensure your business can stand out from the others properly. The online world provides many opportunities for companies to make a name for themselves, but not every company is able to do so. The main reason is that businesses oftentimes choose the approach that's not best suited for them.
In that case, you're only wasting valuable time and resources on marketing and promotions without yielding any viable results. If you're uncertain on which approach to take, in order to outrun your competitors, remember that everyone uses a search engine, such as Google to find something online. Therefore, if you want your business to stand out, you need to focus on building your organic search traffic. In other words, you must become more visible and more accessible online. Here are a few easy tips to boost your organic search traffic.
SEO (Search Engine Optimization) is a cost-effective marketing strategy that will boost your online visibility and organic web traffic. The purpose of SEO is to help your website appear on the first page of search results on search engines, such as Google. To achieve that you must rank for the right keywords that your audience most commonly uses in their online search. In addition, those keywords must be relevant to the products or services your business offers.
Appearing first on search results is perceived by consumers as a recommendation from search engines. If Google placed you on the first page it must mean your business is worthy enough to check out. SEO doesn't only make you more visible, but also improves the trustworthiness and credibility of your website. That means that you'll get much more organic traffic by having good ranking, than by investing in paid advertisement.
Optimize your website
SEO requires that you properly optimize your website, in order to rank well on search engines. However, that's not the only reason you should focus on website optimization. Consequently, you're optimizing your website for the customers and the organic search traffic as well. Customer experience on your website plays a major role in determining not only your ranking, but your reputation as well. If your website is fast, secure, easy to navigate, user friendly and responsive enough to meet customer expectations, you'll more likely to favor referrals and recommendations from your website visitors.
That means that if you give consumers what they need, they'll boost your organic traffic by recommending you to others. As an example, an easy way to achieve this is to make your website super fast. You can opt for a hosting solution, such as cPanel hosting. That way, you can make immediate improvements to your website speed on your own and without having to procure services from web developers or designers.
Guest post on reputable sources
Guest posting is an activity of sharing your content across various reputable sources, such as websites or blogs. The purpose of this activity is to build your authority and presence online, in order to position yourself as an industry expert. Not only that, but with guest posting you're also improving your exposure, allowing you to reach a broader audience. The more relevant and high-quality your content is, the more engagement you'll drive from different audiences.
What's more, you must target only the reputable sources to share your content with, because that way, you'll gain more relevant and more organic traffic for your website. Building your reputation and domain authority through guest posting allows you to stand out on the market. That way, more people will be willing to visit your website by reading the interesting content you've provided across various media channels.
Build your presence on social media
Social media platforms are the main hub for businesses these days. The main reason is that social media networks put you in direct contact with your target audience. That being said, there's no better way to gain organic search traffic than it is to generate leads on social media. This allows you to lead consumers to your website with little to no cost at all. The main reason is that you can build presence on social media organically, which means you don't really have to leverage paid ads if you don't wish to do so.
Engaging in conversations with your customers and sharing content with them allows you to build more personal relationships with your audience. Not only that, but you can launch social media marketing campaigns to build more awareness about your business. What's more, you can leverage social media influencers to ensure that your content and your promotions are more welcomed by the audience present on social media channels. The better your presence is, the more likelihood of people visiting your website or researching your business online.
When it comes to online exposure for businesses, organic traffic is the best way to get the recognition and attention you need. Organic traffic means that consumers are checking out your business because they want to and because you've managed to pique their interest. The more organic search traffic you have, the more chances your business has for outrunning competitors and ultimately more chances of reaching success.