Over the past few years, video has been steadily gaining dominance on social media platforms. What’s more, many social media platforms have introduced increasingly video-focused algorithms meaning that social video is fast becoming a tool that businesses can’t ignore.
Video engagement can be a tricky business when your audience’s attention span is less than that of a goldfish’s (one second less to be exact). To that end, the guys at One Productions have created an informative infographic which outlines how long your next video should be. It includes key information about the state of video engagement in 2018, as well as some great tips and tricks advising how to tailor your video’s length to each social media channel, it also outlines how analytics can be used to monitor your video’s performance and shape future video content.