To build a brand that consistently succeeds in reaching and converting new customers, one that outperforms competitors and grows its market share, marketers need the help of everyone in the organization.
They need a crack product team that can create something that truly wows customers. They need an A+ customer service team that solves all issues as they come up with smiles on their faces. They need an adaptive technology team that uses data to continually improve processes through the company.
Marketing can be the lifeblood of a successful organization. It can permeate all departments, helping to communicate the mission, relating the stories of satisfied customers and how the company is impacting the lives of others.
To do this requires a willingness to go above and beyond the call of duty. It requires an ability to openly communicate with different departments, with people at all levels of the organization. It requires a deep understanding of the big picture, how all the parts fit together to create an effective, efficient company.
You can use company-wide meetings, an internal social network or forum, a regular newsletter, or onsite classes to spread the word and connect everyone to the marketing message.