Roger Ailes, the late founder and one-time CEO of Fox News once said, “All business is basically about having something someone really wants.” When you think about it, that’s an easy way of describing the function of marketing. You work with product to create something people need and work with advertising to get the word out about it. When you do your job well, you have an interested segment of consumers banging on your door.
Here are last week’s posts, in case you missed them:
Two Ways to Boost Your Marketing Knowledge: