Zach Heller Marketing Week in Review


When you have a team of people that you’re responsible for, you have to learn what motivates each one. Too many managers think they have a “cure all”, a single technique that will work to motivate everyone. Not only is that wrong, it’s dangerous. Some people respond to clear goals and constant feedback, others are better left alone. Some respond to financial incentives while others are more intrinsically motivated. When you treat everyone the same way, you hurt your team’s productivity and morale.

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketing – Part 12
  2. Email Marketing is About Quality, not Quantity
  3. In House vs. Agency SEO: Pros and Cons (Guest Post)

Happy Saturday!

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