“Because that’s just the way we’ve always done it,” is not a good enough answer to any question. There are too many worthwhile activities for marketing teams to be taking on to be wasting time on things that don’t have a legitimate reason for being. You should be able to clearly tell someone who asks why you do each one of the things you do each day. Try it. If you can’t answer for yourself why you are doing something, how it helps the organization, then maybe it’s time to stop.
Here are last week’s posts, in case you missed them:
- Ethical Questions for Marketers – Part 8
- 3 Ways to Set Your Price (and Which Works Best)
- Finding the Right Sales Incentives
Two Ways to Boost Your Marketing Knowledge: