You are not your user, not always. That is why, as marketers, we test. Because we don’t know what is going to perform better. You might hate a certain design or headline copy, but that doesn’t mean your users will hate it too. So you test it against other versions on your website or in your emails or on your ads and you measure which performs the best. This is a data-driven field, and with so much data out there for us to look at, we no longer have to trust our own instincts or guess about what will work and what won’t.
Here are last week’s posts, in case you missed them:
- Ethical Questions for Marketers – Part 10
- Give Your Email Subscribers Options
- What Distinguishes Ethical from Unethical SEO? (Guest Post)
Two Ways to Boost Your Marketing Knowledge: