Marketer Resource Alert: CoolaData

The team at CoolaData took on a project to make the available content about web analytics and BI for digital marketing more accessible. They built the Web Analytics & BI Wiki – the first knowledge hub that collects all the relevant information on the subject and organizes it in a meaningful structure.

The wiki started with an intensive research project – the first stage was building a tree of over 200 sub-topics around web analytics and BI, including web analytics concepts and metrics, specialized analytics such as mobile or SEO analytics, BI for digital marketing, and web analytics & BI technologies.

The CoolaData team collected over 100,000 web pages that cover these subjects, hand-picked the most relevant ones for each category, and divided them into “content types” such as How To, Case Studies, Real Life Examples, Vendor Information, Product Comparisons, and so on.

The wiki is still is growing with over 100 content pages, and new category pages are added regularly. I'm quite sure this new community resource can save a lot of time and help many mobile and digital agencies become much more familiar with web/mobile analytics, BI, and big data.