Zach Heller Marketing Week in Review

Are you incentivizing the right actions? Businesses are constantly looking for new ways to motivate their employees to be more productive. But often they stumble on misaligned incentives that actually don’t help anyone. Every incentive system should be continually measured against true business outcomes to determine whether or not those programs are truly helping the company in the long run.

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketers – Part 7
  2. Is There Such a Thing as Too Much Testing?
  3. When to Say ‘No’ to a Business Opportunity

Happy Saturday!

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