Zach Heller Marketing Week in Review

I had a reader submit a question online this week that I thought was great (and difficult to answer). The question was this – “You advocate ‘Always Be Testing’, but is there such a thing as too much testing?” My immediate reaction was to say absolutely not. But I had to stop myself, because that’s not always going to be true. Of course there is such a thing as too much testing. Too much of anything is bad, by definition. So I plan to deliver a full response in an upcoming post. Thanks for reading, and thanks for keeping me honest!

Here are last week’s posts, in case you missed them:

  1. Ethical Questions for Marketers – Part 5
  2. Turn Bad Yelp Reviews to Good Yelp Reviews in Two Easy Steps
  3. Clickbait Subject Lines: Good or Bad?

Happy Saturday!

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