I had a reader submit a question online this week that I thought was great (and difficult to answer). The question was this – “You advocate ‘Always Be Testing’, but is there such a thing as too much testing?” My immediate reaction was to say absolutely not. But I had to stop myself, because that’s not always going to be true. Of course there is such a thing as too much testing. Too much of anything is bad, by definition. So I plan to deliver a full response in an upcoming post. Thanks for reading, and thanks for keeping me honest!
Here are last week’s posts, in case you missed them:
- Ethical Questions for Marketers – Part 5
- Turn Bad Yelp Reviews to Good Yelp Reviews in Two Easy Steps
- Clickbait Subject Lines: Good or Bad?
Two Ways to Boost Your Marketing Knowledge: